We all know inflation is coming, I mean, there's no way to avoid it now. As we begin to deal with the consequences, it helps if we spot the slight-of-hand used by marketeers. Kinda makes you wonder if ethics classes were ever even offered as part of the marketing curriculum at some of these business schools. The price of spaghetti sauce, for example, has remained at one dollar at my local grocery store for many years. We use quite a bit at our house so this makes our budget happy.
Then, as Wifey was making spaghetti for dinner tonight, she notices something (sorry for the blurry cell camera image).
The spaghetti cans we have been buying for years have shrunk...by two ounces. Two ounces may not seem like much but it all adds up. Inch by inch, ounce by ounce, we're either paying the same price (or more) and getting less and less product.
...and the beat (down) goes on...